Tips for Cake Shop Displays

Belleview SGFA 2XB Models Cake Sandwich Display

Hints for Cake Displays

An owner of a bakery may think that the aroma of fresh baked goods is all the marketing that they might need. Even though this is true to an extent, your display may be just the thing to draw customers into your store.

Be creative in your presentation to the public. Use the freshest and best goods. There is no room for stale muffins and bread here. Bargains need to be displayed too. Keep these items separate so that it doesn’t take away from your fresh display.

Do your homework

Stay in touch with your customers by asking for their input. Find the need, and fill the need. Everything matters from the daintiest cookie to the associate that serves them at the counter. If there are other businesses like yours in the area, stay competitive by giving the shopper what they want. Make it your policy to be better than the rest.

Inviting customers to enter

Be bold with your displays. Let the customer feel that your creations are just for them. Containers for your goods should reflect care and consideration. Invest in baskets that can be lined with a linen napkin, plates with pretty designs to display pastries. Tiered plates can be used to show off an assortment of tea party treats. Accessorize too by weaving attractive beads around. Purchase fabric that will please the eye. Be imaginative and show your style.

Color Your World

Yellow, pink, blues, purples, and greens are just a few of the colour choices to compliment your bakery items.


Marketing with complimentary merchandise

Have an assortment of tea bags, brew some coffee, have edible plants and herbs on display and to sell. The seasons of the year can be an inspiration to you. The colours of autumn, Christmas fantasies, hearts, and flowers of Valentine’s Day can be all that you need for ideas to decorate your bakery and display cases.

Informing with class

Letting your customer know what is available is a must. It can be as simple as a blackboard on an easel, a menu, or a sign. The display should be easy to read and not take away from the atmosphere. Here’s a hint. Refer to a cookbook for information on how items should be categorised.

The spotlight

The lighting of your store should be inviting. Be consistent with your choices. Light bulbs have colour, so it is important to be aware and to purchase the same type of lighting all the time.

You can take advantage of natural light by installing windows. This will allow the sun to shine through. Draperies, shades, or blinds will be needed to cut the glare and protect your baked goods.

Cleanliness is next to godliness

Keeping your bakery spotless encourages customers to return.

Reliable Customer Service

Friendly professional customer service is as necessary as a well-stocked showcase.

How you show off your product should take thoughtfulness and imagination. Success depends on your ability as a baker and your marketing skills. If you want the latest freezer and fridge technology for use in your Cake Shop in Perth, contact Commercial Fridge Rentals today.

Tips for Organising Commercial Chest Freezers


Getting the Most from Your Chest Freezers

It’s hard to imagine everyday life without having a freezer and the convenience it offers, but have you ever thought about perhaps organising your freezer more efficiently?

There are two main types of freezers, chest freezers and upright freezers, and each has their pros and cons. A chest freezer is a better option for storing a large quantity of frozen food, and you can get the most out of it with these useful tips.

Fill It Carefully

It’s actually easy to waste the storage space offered by a large chest freezer, and to get the most out of yours, only put in items that you actually need to be frozen. Make a point of removing items that you just aren’t going to use.

Don’t Ignore the Color Coding

You can minimise food wastage and make sure that the food items in your freezer are organised efficiently by using a colour coding system. It’s easy to colour code the products in your freezer by marking the outside of the plastic wrapping that you place items in. Locating the type of food product that you need is a lot easier with a system that gets your freezer space organized.

Label Your Food Products

Labelling different food products can help you to keep track of what you have, and what you need to order or buy, as well as making sure that products aren’t wasted. Using frozen food before it goes bad is important, and when you label your frozen items, you should include the date it was placed in the freezer, as well as the item’s name or description. Food wastage can be kept to a minimum when you use the oldest products first; accurately labelling your food items is a big part of that. Remember in some commercial applications you need to freeze food instantly. There are a range of Commercial Ice Machines available on the market for this purpose.

Use Open Bins

Prevent small items from getting lost under larger items by using open bins in your chest freezer. If you have a lot of smaller items to store, and a large enough freezer, this can also help with being organised.

Blocking Off Sections

Plastic boards can be used to block off sections that can then be used for different types of food items, and it’s one of the easiest ways to keep your chest freezer organised. A section for vegetables, another for fruits and another for meats can help you or your customers quickly find exactly what they need.

Commercial Fridge Rentals offer a range of upright display and chest freezers for Perth businesses. There are many advantages to hiring including modern, up to date equipment with efficient storage spaces. For more information on how we can help your Perth business, contact us today.