Hints for Cake Displays
An owner of a bakery may think that the aroma of fresh baked goods is all the marketing that they might need. Even though this is true to an extent, your display may be just the thing to draw customers into your store.
Be creative in your presentation to the public. Use the freshest and best goods. There is no room for stale muffins and bread here. Bargains need to be displayed too. Keep these items separate so that it doesn’t take away from your fresh display.
Do your homework
Stay in touch with your customers by asking for their input. Find the need, and fill the need. Everything matters from the daintiest cookie to the associate that serves them at the counter. If there are other businesses like yours in the area, stay competitive by giving the shopper what they want. Make it your policy to be better than the rest.
Inviting customers to enter
Be bold with your displays. Let the customer feel that your creations are just for them. Containers for your goods should reflect care and consideration. Invest in baskets that can be lined with a linen napkin, plates with pretty designs to display pastries. Tiered plates can be used to show off an assortment of tea party treats. Accessorize too by weaving attractive beads around. Purchase fabric that will please the eye. Be imaginative and show your style.
Color Your World
Yellow, pink, blues, purples, and greens are just a few of the colour choices to compliment your bakery items.
Marketing with complimentary merchandise
Have an assortment of tea bags, brew some coffee, have edible plants and herbs on display and to sell. The seasons of the year can be an inspiration to you. The colours of autumn, Christmas fantasies, hearts, and flowers of Valentine’s Day can be all that you need for ideas to decorate your bakery and display cases.
Informing with class
Letting your customer know what is available is a must. It can be as simple as a blackboard on an easel, a menu, or a sign. The display should be easy to read and not take away from the atmosphere. Here’s a hint. Refer to a cookbook for information on how items should be categorised.
The lighting of your store should be inviting. Be consistent with your choices. Light bulbs have colour, so it is important to be aware and to purchase the same type of lighting all the time.
You can take advantage of natural light by installing windows. This will allow the sun to shine through. Draperies, shades, or blinds will be needed to cut the glare and protect your baked goods.
Cleanliness is next to godliness
Keeping your bakery spotless encourages customers to return.
Reliable Customer Service
Friendly professional customer service is as necessary as a well-stocked showcase.
How you show off your product should take thoughtfulness and imagination. Success depends on your ability as a baker and your marketing skills. If you want the latest freezer and fridge technology for use in your Cake Shop in Perth, contact Commercial Fridge Rentals today.